Alagappa University 2007 Master in Marketing Management (M.M.M) RURAL KETING - Question Paper

DISTANCE EDUCATION
M.M.M. DEGREE EXAMINATION, DECEMBER 2007.
RURAL MARKETING

Time : 3 hours Maximum : 100 marks
PART A — (5x eight = 40 marks)
ans any 5 ques. only.

1.Discuss the issues in rural marketing.

2.Give an account of Indian companies specialising in rural marketing.

3.Write a note on market segmentation.

4.Describe the role of prices in competitive economy.

5.What are the constraints of communication in rural marketing?

6.Explain the importance of personal selling in rural markets.

7.Describe the functions of central and state warehousing corporations.

8.Describe the role of any 4 Commodities Board.

PART B — (4 x 15 = 60 marks)
ans any 4 ques. only.

9.Explain in detail the factors contributing the change of demand in rural market.

10.Explain the role of Government in pricing for rural markets.

11.Will the market targeting strategy differ from positioning ranging from the rural and urban markets?

12.Describe the different methods marketing communication in rural marketing.

13.Discuss the objectives and advantages and limitations of co-operative marketing.

14.Explain the issues in physical distribution of products in rural markets.

15.Explain in detail ‘Cotton and Textile Marketing’.

Earning:   Approval pending.