Alagappa University 2007 M.Com Accounting and Finance KETING MANAGEMENT - Question Paper

DISTANCE EDUCATION
M.Com. DEGREE EXAMINATION, DECEMBER 2007.
MARKETING MANAGEMENT

Time : 3 hours Maximum : 100 marks
PART A — (5 x eight = 40 marks)
ans any 5 ques..

1.Bring out the importance of marketing.

2.What are marketing functions?

3.Give the meaning of marketing planning.

4.Differentiate market segmentation from market aggregation.

5.List down the economic factors that affect the buyers behaviour.

6.Is it necessary to have a product diversification?

7.Discuss the different objectives of pricing.

8.What are the advantages of having a proper distribution policy?

PART B — (4 x 15 = 60 marks)
ans any 4 ques..

9.Explain the different approaches of the study of marketing.

10.Distinguish ranging from marketing and marketing concept.

11.Explain the different functions involved in product planning.

12.Examine the factors that are to be considered in the selection of media for advertising.

13.Explain the different methods of market research.

14.Explain any 2 Consumer Protection Acts that safeguard the consumers.

15.List down the important activities involved in international marketing.

Earning:   Approval pending.