B.Com-COMMERCE 2nd Sem MARKETING MANAGEMENT(Bangalore University, Bangalore-2008)

II Semester B.Com. Examination, May-2008
COMMERCE
Marketing Management

Time : 3 hours Max. Marks : 90

SECTION - A

1. Answer any ten of the following questions. Each correct answer carries two marks : (10x2=20)

a) Mention two objectives of marketing.
b) What is meant by market segmentation ?
c) What is meant be micro environment ?
d) Mention any two bases of classification of products.
e) Mention any two essentials of a good package.
f) Mention any two pricing objectives.
g) Mention any two factors affective pricing decisions.
h) What is channel of distribution ?
i) Mention any two conventional channels of distribution.
j) Mention any two limitations of personal selling.
k) Mention any four advantages of advertising.
l) What is meant by concept marketing ?

SECTION - B

Answer any five of the following questions. Each correct answer carries five marks. (5x5=25)

1. State any five advantages of marketing.
2. Write any five functions of marketing.
3. Mention any five internal factors which influence marketing.
4. Briefly explain the components of marketing mix.
5. Explain any two functions of packaging.
6. Briefly explain any two pricing methods.
7. Mention any five differences between selling and marketing.
8. Mention any five limitation of advertising.

SECTION - C

Answer any three of the following questions. Each correct answer carries fifteen marks. (3x15=45)

9. What is meant by an approach to the study of marketing ? Explain all the marketing approaches.
10. Gove the meaning of “a company’s macro environment” and also explain factors in a company’s macro environment.
11. What is meant by ‘product life cycle’ ? Explain the various stages involved in it.
12. Explain the various components of product planning.
13. Explain the stages involved in new product development