Alagappa University 2007 M.B.A Financial Management BANK KETING - Question Paper

(2005 onwards)
Time : 3 hours Maximum : 100 marks
PART A — (5 * eight = 40 marks)
ans any 5 ques..

1. In what way marketing concept is relevant to banker?
2. Write a note on ‘Sectoral Banking’.
3. What are the main features of ‘Branch layout’?
4. Is discriminating pricing applicable for bank products?
5. What are the dynamics of personal promotional efforts?
6. Give an account of training programme for bankers.
7. How far ‘Customer Relations Management’ applicable to bank marketing?
8. Justify the need for marketing managers in commercial banks.

PART B — (4 × 15 = 60 marks)
ans any 4 ques..

9. Discuss ‘SWOT – analysis’ from bankers point of view.
10. Write in detail the importance of Marketing info System in the banking services.
11. State and discuss the various processes for the development of product in the banking services.
12. ‘In the formulation of marketing mix, the pricing decisions are obtained critical’ – comment on the statement.
13. Explain the factors to be considered in selecting a location for a bank branch.
14. Identify and discuss the important components of promotion mix for bank marketing.
15. Focus on the future of rural bank marketing in the situation of globalisation.

Earning:   Approval pending.