Alagappa University 2007 M.A ADVERTISING - Question Paper

M.A. (M.C and JR) DEGREE EXAMINATION,
DECEMBER 2007.


Time : 3 hours Maximum : 100 marks

PART A — (5 *8 = 40 marks)
ans any 5 of the subsequent.

1. Discuss the Concept of Ethics in advertising.
2. What are the scope and objectives of advertising?
3. Explain the history of Indian advertising.
4. Write are the social economic effects of advertising.
5. Explain Advertising in the marketing process.
6. What are the functions of advertising?
7. How to measuring advertising effectiveness.
8. Explain the advertising standard council of India.

PART B — (4 * 15 = 60 marks)
ans any 4 of the subsequent.

9. Explain the modern patterns in advertising.
10. Discuss the important consideations for the valuation of media.
11. Explain the detail the code of commercial advertising.
12. Discuss the importance of the new communication technologies.
13. What are the advertising media available in India? State their merit and demerits.
14. Explain advertising campaigns.
15. What is professional Organizatoins in advertising discuss advertising standard council of India.

Earning:   Approval pending.