Alagappa University 2007 M.A RKETING OF HOSPITAL SERVICES - Question Paper

M.A. (H.A.) DEGREE EXAMINATION, DECEMBER 2007.


Time : 3 hours Maximum : 100 marks

part A — (5 * eight = 40 marks)
ans any 5 ques..
All ques. carry equal marks.

1. Write a mission statement for a 100-bedded
multispeciality charitable hospital.
2. How will you brand your Hospital?
3. Explain about the objectives of Pricing.
4. What is Sales promotion? discuss.
5. How do you perform hospital internal marketing?
6. Explain the importance of TPA in Health services.
7. Explain the importance of the Hospital Brochure.
8. Brief about the product mix for health care.

part B — (4 * 15 = 60 marks)
Answer any 4 ques..
All ques. carry equal marks.

9. Discuss about the components of Service mix.
10. What is Product lifecycle? Recommend a few strategies for every step of the Product life cycle.
11. Write brief notes on “Medical Camps’’.
12. Discuss about the communication process and channels for hospital services.
13. Brief the ways to improve customer relations for hospitals.
14. Explain the importance of “Physical evidence” in Healthcare marketing.
15. Brief about the process of Segmentation.

Earning:   Approval pending.