Punjabi University 2008 M.Com Marketing INDUSTRIAL AND SERVICES - Question Paper

M.Com INDUSTRIAL AND SERVICES MARKETING ques. paper

M.Com.(Marketing) DEGREE EXAMINATION, MAY 2008.

INDUSTRIAL AND SERVICES MARKETING

Time : 3 hours Maximum : 100 marks
part A — (5 x eight = 40 marks)
ans any 5 ques..

1.What are the motives for buying industrial products?
2.Explain marketing research.
3.What is sales promotion mix?
4.Explain service mission.
5.What is meant by service communications?
6.Explain customer satisfaction.
7.What are the distinctive features of marketing of educational services in latest times?
8.What is meant by social marketing?

part B — (4 x 15 = 60 marks)
ans any 4 ques..

9.Distinguish ranging from Industrial and Consumer marketing.
10.Discuss the different factors influencing pricing decisions in the case of industrial products.
11.Explain services marketing mix.
12.What are customer focused service organisations? discuss their characteristic features.
13.Discuss the problems involved the marketing of media services.
14.Explain the role of hotel marketing in latest times.
15.Distinguish the roles of advertising for industrial products and consumer products.

Earning:   Approval pending.