B.B.A- 3rd Sem Marketing Management(Punjab Technical University, Jalandhar-2013)
BBA (Semester - 3)
MARKETING MANAGEMENT
Time Allowed: 3 hours Maximum Marks: 60
INSTRUCTION TO CANDIDATES:
1. SECTION - A is COMPULSORY consisting of TEN questions carrying TWO marks each.
2. SECTION - B CONTAINS SIX QUESTIONS CARRYING TEN MARKS EACH AND STUDENTS HAS TO ATTEMPT ANY FOUR QUESTIONS
SECTION - A
UNIT - 1
1. Write short notes on any TEN each carrying 2 marks.
(a) What is mass marketing?
(b) What is meant by branding?
(c) What is product life cycle?
(d) What is brand positioning?
(e) What is market segmentation?
(f) What is meant by target marketing?
(g) What is packaging?
(h) What is meant by labelling?
(i) What is a distribution channel?
(j) What is cost based pricing?
SECTION - B
2. Define marketing management. Explain the different marketing concepts.
3. Explain the stages of a consumer passes through while making a purchase decision.
4. What is Marketing mix? Explain the 4 p`s of marketing.
5. Explain the new product development process.
6. What is physical distribution? Explain the components of physical distribution.
7. What is meant by promotion mix? Explain its components.
| Earning: Approval pending. |
