M.A-M.A Mass Communication and Journalism 2nd Year APPLIED MARKETING AND CORPORATE(University of Pune, Pune-2013)

                          Second Year M.A. M.C.J. Examination, 2013
                     Paper – IV : APPLIED MARKETING AND CORPORATE
                                               COMMUNICATION

Time : 2 Hours                                                                          Max. Marks : 50

Instruction : Figures to the right indicate full marks.

1. Discuss various aspects of an Ad copy for radio, television and print media. 15
OR
Critically examine the significant characteristics of an Ad copy. 15
2. Explain difference between Internal and External Public Relations. 15
OR
Explain nature and role of Public Relations. 15
3. Write short notes (any four) : 20
a) Press Conference
b) Unit of Ad copy
c) Creative aspects of an Ad copy
d) House Journal
e) P.R. Through Exhibitions
f) Financial Advertisements.