M.A-M.A Mass Communication and Journalism 1st Year MARKETING AND CORPORATE COMMUNICATION(University of Pune, Pune-2013)

                             First Year M.A.M.C.J. Examination, 2013
                                (Advertising and Public Relations)
                 Paper – VII : MARKETING AND CORPORATE COMMUNICATION

Time : 2 Hours                                                                        Max. Marks : 50

Instruction : Figures to the right indicate full marks.

1. What are different types of Advertising ? Explain any three in detail. 15
OR
What are various media available to an advertiser ? State their importance. 15
2. Define Public Relations. Explain the role and importance of Public Relations in
Corporate Communication. 15
OR
What are the qualities and responsibilities of Public Relations Officer ? Explain
his communication skills. 15
3. Write short notes (any four) : 20
a) Difference between Advertising and Public Relations
b) House Journal
c) Press Conference
d) Political Public Relations
e) Public Relations and Social Responsibilities
f) Marketing Mix.