M.A-M.A Mass Communication and Journalism 1st Year Paper – XI : MEDIA MANAGEMENT AND PRODUCTION(University of Pune, Pune-2013)

                             First Year M.A.M.C.J. Examination, 2013
                  Paper – XI : MEDIA MANAGEMENT AND PRODUCTION

Time : 2 Hours                                                                       Max. Marks : 50

Instruction: Figures to the right indicate full marks.

1. In newspaper industry due to cut throat competition increasing its price is difficult, to make up the losses incurred due to the gap between production price and sale price industry is dependent on income from Advertisements. Explain with
examples. 15

OR

Elaborate functioning of Editorial Department and explain in brief how it works in co-operation with other departments like Advertising and Circulation ? 15

2. In modern times the revenue of Newspaper is decreasing day by day, so many newspapers started their Online editions. Give your new ideas about business model. 15

OR

The Design and Layout of a newspaper has more importance but support of good content is necessary. Explain. 15

3. Write short notes (any four) : 20

a) Cross Media Ownerships

b) ABC-Audit Bureau Circulation

c) Use of Mobile Phones in Newspapers

d) Contract system

e) Price War

f) Readership Surveys.

 

Earning:  ₹ 7.05/-