Post Graduate Diploma-PG Diploma International Business 1st Sem Paper – I : INTERNATIONAL MARKETING AND MANAGEMENT(University of Pune, Pune-2013)

                         P.G. Diploma in International Business Examination, 2013
                        Paper – I : INTERNATIONAL MARKETING AND MANAGEMENT

Time : 3 Hours                                                                                         Max. Marks : 100

Instructions:

a) All questions are compulsory.

b) All questions carry equal marks.

 

1. Define international marketing. What factors have led to the growth of “Internationalism” since World War II ? Discuss.
OR
Explain the different modes of entering an international market.

 

2. Explain international product decision and international product strategies.
OR
What are the international distribution channels ? Explain the factors affecting the design of international distribution channels.

 

3. What are the reasons for countertrade ? Explain important types of countertrade.
OR

By reference to any source of your choice, identify and describe the different possible forms of marketing control applicable to global marketing operations.

 

4. What are the major aspects of logistics planning ? Explain these aspects and describe the factors that influence logistics planning.

OR
Why is inland water transport rarely used for movement of export-import-cargo in India ? How can the situation be improved ?

[4395] – 101 

5. Write short notes on any four :

a) Types of sub-contracting

b) Air Cargo Tariff

c) Cultural diversity

d) Precautionary measures to avoid maritime frauds

e) Bullwhip Effect

f) Disadvantages of International Trade.

 

Earning:  ₹ 7.05/-