Post Graduate Diploma-Post Graduate Diploma Business Management 4th Sem INTERNATIONAL MARKETING(University of Pune, Pune-2013)

                         P.G.D.B.M. (Semester – IV) Examination, 2013
                                403 : Specialization – II A : Marketing
                                         INTERNATIONAL MARKETING
                                                      (2008 Pattern)

Time : 3 Hours                                                             Max. Marks : 70

Note:

1) Answer any five questions.

2) All questions carry equal marks.

 

1. Describe the opportunities and challenges in International Marketing created by  new advances in Information Technology.

 

2. Briefly explain the major provisions of Import-Export Policy of Indian Government currently in force.

 

3. What are the preliminaries carried out by an exporter for starting Export Business and Appointing Overseas Agents ?

 

4. Critically evaluate the factors influencing International Pricing Decisions.

 

5. Discuss the Protectional & Promotional aspects of packaging for International Markets. What are the problems faced by Indian exporters in this connection ? 

 

6. Discuss why the entry of ‘Made in China’ products has met with a mixed reaction from buyers in Indian Market ? Some welcomed them, while many have strongly resented their entry. At the same time, Indian Government is keen on building
international trade with China. Offer your comments on the situation.

 

7. Write short notes on any two of the following :

a) Objectives of EXIM Bank

b) Bill of Lading

c) Letter of Credit

d) Role of W.T.O.

 

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Earning:  ₹ 7.05/-