Post Graduate Diploma-Post Graduate Diploma Business Management 2nd Sem 201 : MARKETING MANAGEMENT(University of Pune, Pune-2013)

                        P.G.D.B.M. (Semester – II) Examination, 2013

                                201 : MARKETING MANAGEMENT

                                                   (2008 Pattern)

Time : 3 Hours                                                         Max. Marks : 70

Note :

1) Attempt any five questions.

2) All questions carry equal marks.

 

1. What is Product Life Cycle ? Describe the suitable Marketing Strategies for the various stages of Product Life Cycle.

 

2. Define Brand. Explain the purpose and significance of branding in today’s competitive environment.

 

3. Describe the factors influencing pricing decisions.

 

4. “Wholesalers perform so many important functions, that it is not possible to eliminate them from the channels of distribution”. Explain the statement considering the functions performed by them.

 

5. Define Sales Promotion. Explain the importance of the various techniques of sales promotion.

 

6. Explain the elements of the extended marketing mix in detail with the help of relevant examples.

 

7. Write short notes on any two of the following :

a) Franchising

b) Types of new products

c) Impact of technology and internet on promotion

d) New Trends in Packaging.

 

Earning:  ₹ 7.05/-