Other Master Degree-Master in Marketing Management (M.M.M) 4th Sem BRAND MANAGEMENT(University of Pune, Pune-2013)
[4378]-401
M. M. M. ( Semester - IV ) Examination - 2013
BRAND MANAGEMENT
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
Q.1) What do you mean by Product ? Explain Concept of Product Mix in detail.
Q.2) Explain Product Strategy over the Lifecycle.
Q.3) What is Product Positioning ? Elaborate various Positioning Strategies with suitable examples.
Q.4) Brand is much more than a Product. Explain.
Q.5) Discuss the methods of measuring the Sources of Brand Equity.
Q.6) Explain Brand Building Process. Discuss Brand Building Process in case of any one the following brands :
(a) Yippee Noodle
(b) Suzuki Hayate
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Q.7) Write short notes : (Any Two)
(a) Planning for Involvement in International Marketing
(b) Brand Extension
(c) Brand Identity and Brand Image
(d) Brand Knowledge
Earning: ₹ 7.05/- |