Other Master Degree-Master in Marketing Management (M.M.M) 4th Sem DIRECT MARKETING(University of Pune, Pune-2013)

                                                [4378]-404
                     M. M. M. ( Semester - IV ) Examination - 2013
                                        DIRECT MARKETING
                                        (New 2008 Pattern)

Time : 3 Hours]                                                [Max. Marks : 70

Instructions :

(1) Attempt any five questions.

(2) All questions carry equal marks.

 

Q.1) Define Direct Marketing. Differentiate between Direct Marketing and Marketing Through Channels. Give suitable examples.

 

Q.2) Explain in detail any two Traditional Methods of Direct Marketing.

 

Q.3) Explain Concept of CRM in detail.

 

Q.4) Explain Concept of Automatic Vending Machine, its benefits and limitations in the current business scenerio.

 

Q.5) Give Unique Characteristics of E-mail and SMS as a Addressable Media.

 

Q.6) What is On-line Web Advertising ? Give suitable examples.

 

Q.7) Write short notes : (Any Two)

(a) Data Warehousing

(b) Sales Force Automation

(c) Customer Acquisition

(d) Interactive TV

 

Earning:  ₹ 7.05/-