Other Master Degree-Master in Marketing Management (M.M.M) 2nd Sem MARKET RESEARCH(University of Pune, Pune-2013)

                                            [4378]-205
                  M. M. M. ( Semester - II ) Examination - 2013
                                   MARKET RESEARCH
                                   (New 2008 Pattern)

Time : 3 Hours]                                                     [Max. Marks : 70

Instructions :

(1) Answer any five questions.

(2) All questions carry equal marks.

 

Q.1) Define Market Research. State its scope and limitations.

 

Q.2) Discuss the merits and demerits of following Methods of Primary Data Collection :

(a) Mail Survey

(b) Telephone Interview

(c) Personal Interview

 

Q.3) State the importance of Scaling Technique in Questionnaire Designing. Explain in detail following Scales - Semantic Differential, Linert Scale.

 

Q.4) Explain the need of sampling in Market Research. How will you define population for studying ‘Buying Behaviour of Smart Phone’. Also state the sampling method you will use for such study and why ?

 

Q.5) Design a Questionnaire the asses the ‘Use of Social Media among Rural Youth’.

 

Q.6) A company wants to develop Study Material and Audio-Visual Teaching Aids in various subjects for Management Institutes. Assist the company in designing Market Research Project to check the feasibility.
[4378]-205 1 P.T.O.

 

Q.7) Write short notes : (Any Two)

(a) Secondary Data

(b) Test Marketing

(c) Retail Store Audit

(d) Focus Groups

Earning:  ₹ 7.05/-