Other Master Degree-Master in Marketing Management (M.M.M) 2nd Sem DISTRIBUTION MANAGEMENT AND LOGISTICS(University of Pune, Pune-2013)

                                              [4378]-204
                    M. M. M. ( Semester - II ) Examination - 2013
                  DISTRIBUTION MANAGEMENT AND LOGISTICS
                                       (New 2008 Pattern)

Time : 3 Hours]                                                 [Max. Marks : 70

Instructions :

(1) Attempt any five.

(2) All questions carry equal marks.

 

Q.1) Explain the role of various participants in Physical Distribution Process.

 

Q.2) Define Marketing Channels. Discuss the important functions of Marketing Channels.

 

Q.3) Explain with examples Horizontal, Vertical and Multichannel Marketing Systems.

 

Q.4) Describe the components of Supply Chain Management with the help of suitable examples.

 

Q.5) List and explain the different functions performed by Wholesalers.

 

Q.6) Elaborate the Process of Channel Selection.

 

Q.7) Write short notes : (Any Two)

(a) Channels for Industrial Goods

(b) Techniques to Resolve Channel Conflicts

(c) International Marketing Channels

(d) Reverse Logistics

Earning:  ₹ 7.05/-