Other Master Degree-Master in Marketing Management (M.M.M) 2nd Sem RETAIL MARKETING(University of Pune, Pune-2013)

                                            [4378]-202
                M. M. M. ( Semester - II ) Examination - 2013
                                        RETAIL MARKETING
                                      (New 2008 Pattern)

Time : 3 Hours]                                                       [Max. Marks : 70

Instructions :

(1) Attempt any five questions.

(2) Every question carries 14 marks.

 

Q.1) Define Retailing. Explain the significance and importance of Retailing in the Development of Indian Economy.

 

Q.2) Discuss the importance of Sales Promotion Techniques in Retailing with suitable examples.

 

Q.3) Describe different formats of Retailing in detail. Supplement it with suitable examples.

 

Q.4) Enlist the different stages involved in Consumer Buying Process with the help of suitable example.

 

Q.5) In light of emerging retail revolution, discuss different factors involved in achieving strategic positioning. Justify the same with suitable examples.

 

Q.6) In brief describe the need of Technology in Retail. Discuss the factors affecting the use of Technology in Retail Operation.

 

Q.7) Write short notes : (Any Two)

(a) Retail Organisation Structure

(b) Retail Strategies

(c) Store Facade

 

Earning:  ₹ 7.05/-