Other Master Degree-Master in Marketing Management (M.M.M) 1st Sem RESEARCH METHODOLOGY(University of Pune, Pune-2013)
[4378]-105
M. M. M. ( Semester - I ) Examination - 2013
RESEARCH METHODOLOGY
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Question Nos. 1 and 6 are compulsory.
(2) Attempt any three from the remaining.
(3) Figures to the right indicate full marks.
Q.1) (A) “Research plays an important role in development business.” Explain the statement giving objectives, types and importance of Research. [10]
(B) The following data given daily income of a news paper boy observed for 30 days : [05]
62, 75, 58, 46, 60, 72, 80, 65, 68, 71,
63, 64, 69, 75, 49, 48, 64, 68, 72, 78,
68, 50, 56, 59, 70, 76, 56, 71, 73, 68
Classify the data considering classes on 45-49, 50-54, 55-59...
(C) Also draw bar chart for the data tabulated above. [05]
Q.2) Why Probability Sampling is preferred in comparison to Non-probability Sampling ? Explain the procedure of selecting a Simple Random Sample. [10]
Q.3) What is Research Problem ? Define main issues which should receive the attention of the researcher in formulating the Research Problem. [10]
[4378]-105 1 P.T.O.
Q.4) What is the meaning of Measurement in Research ? Explain normal, ordinal, interval or ratio scale giving examples. [10]
Q.5) Prepare a questionnaire to study customer needs to be provided by Modern Housing Complex. [10]
Q.6) Write short notes : (Any Four) [20]
(a) Social Research
(b) Report Writing
(c) Sources of Data
(d) Errors in Measurement
(e) Importance of Hypothesis
| Earning: ₹ 7.05/- |
