M.B.A-M.B.A 1st Sem 106 : BASICS OF MARKETING(University of Pune, Pune-2013)

Time : 3 Hours]                                                                                                     [Max. Marks : 70

Instructions to the students:

1)      Attempt any Five questions.

2)      Each question carry equal marks.

Q1) Define market segmentation? Discuss the bases or criteria for market

segmentation of consumer goods and industrial goods?                       [14]

Q2) Explain in detail the interpersonal and personal determinants of consumer

buying behaviour?                                                                                                   [14]

Q3) “Marketing orientation goes beyond selling”. Examine the statement and

highlights the major differences between marketing orientation and selling

orientation?                                                                                                               [14]

Q4) Mahindra & Mahindra Launching new product called e - 20 (electric car). It

is contemplating on the basis of on its marketing strategy on common life style. Using VALS approach, evolve marketing strategy that will help e - 20

succeed in Indian market?                                                                                 [14]

Q5) Define marketing planning? Explain the steps involved in marketing plan?

Differentiate between strategic planning and tactical planning?         [14]

Q6) Discuss the need of marketing organisation? Explain different types of

marketing organisation?                                                                                          [14]

Q7) Discuss the 7 P’s as effective marketing tool?                                             [14]

Earning:  ₹ 7.50/-