M.B.A-M.B.A 2nd Sem 201 : MARKETING MANAGEMENT(University of Pune, Pune-2013)

201 : MARKETING MANAGEMENT

(2008 Pattern)

Time : 3 Hours]                                                                                                     [Max. Marks : 70

Instructions to the candidates:

1)      Question 1 is compulsory.

2)      Answer any four among the remaining questions.

3)      All questions carry equal marks.

Q1) What are the factors influencing the design of marketing channels? Design

suitable channel of distribution for any of the following product.

a) Fertilisers

b) 4 (Four) stroke bike

Q2) Explain product life cycle (PLC). How product is managed at different levels

of PLC?

Q3) Define Brand and elaborate an various branding decisions available to the

marketers?

Q4) Discuss the ‘meaning’ and ‘importance of pricing’. Elaborate an various

approaches to pricing?

Q5) Highlight the role and importance of ‘Advertising’ in promotional mix and

explain various media of advertising used by a consumer durable company.

Q6) ‘People, process and physical evidence play a vital role in marketing of

services’ analyse the statement.

Q7) Write short note (Any Two) :

a) Failure of new product

b) Personal selling

c) Online marketing

d) Packaging and Labeling 

Earning:  ₹ 8.10/-