B.Sc-B.Sc.(Hospitality Studies) 5th Sem MARKETING MANAGEMENT(University of Pune, Pune-2013)
Total No. of Questions : 9] [Total No. of Printed Pages : 2
[4383]-505
B. Sc. (Hospitality Studies) (Semester - V) Examination - 2013
MARKETING MANAGEMENT
(Old 2005 and New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any seven questions.
(2) All questions carry equal marks.
Q.1) (A) Define Marketing Mix. Write about the 4P’s of Goods Marketing. [05]
(B) Explain how Internal Environment affects Business. [05]
Q.2) (A) Write about Demographic Segmentation. [05]
(B) Explain briefly Levels of Product. [05]
Q.3) (A) Explain any two External Factors affecting Pricing. [05]
(B) Explain ‘Alliances’ as a Distribution Tool. [05]
Q.4) (A) Write in brief about 5 M’s of Advertising. [05]
(B) Explain the organisational structure of the Marketing Department of a National Chain. [05]
Q.5) (A) What is Product Differentiation ? What are the different bases of Product Differentiation ? [05]
(B) What are the benefits of Service Quality ? [05]
Q.6) (A) Explain advantages and disadvantages of Advertising. [05]
(B) Write about any five Sales Promotion Tools used in Hotel Industry. [05]
Q.7) (A) Write the differences between Selling Concept and Marketing Concept. [05]
(B) Differentiate between Psychological Pricing and Perceived Value Pricing. [05]
Q.8) (A) What are the Marketing Strategies used in Introduction Stage of Product Life Cycle ? [05]
(B) What are the benefits of having Intermediaries in the Distribution Channel ? [05]
Q.9) Write short notes : (Any Two) [10]
(a) Core Concepts of Marketing
(b) Principles of Personal Selling
(c) List the Stages of New Product Development
(d) Relationship Marketing
| Earning: ₹ 8.10/- |
