Baba Ghulam Shah Badshah University 2006 Diploma Marketing Management MPP - Question Paper

MPP
Octomber 2006
Time: three Hours
Marks: 100
(REVISED COURSE)
NB:

1. All ques. are compulsory.
2. Figures to the right indicate full marks.
3. Answers to the 2 parts should be written in the identical ans book.

part I

* Q.1 discuss the meaning of any 6 of the subsequent terms in about 5 lines every :- 12
* (a) Scalar Chain.
* (b) Human Skills.
* (c) Mission and Objectives.
* (d) Delegation of Authority.
* (e) Matrix Organization.
* (f) Refresher Training.
* (g) Job-enrichment.
* (h) Break-even Point.
* (i) Performance Appraisal.
* Q.2 ans any 4 of the subsequent questions:- 20
* (a) Is management an art? explain.
* (b) describe planning and discuss briefly the steps in planning process.
* (c) What is decision making? elaborate the modern techniques for programmed decisions?
* (d) What do you mean by departmentation? elaborate the bases of departmentation?
* (e) discuss the factors affecting Span of Management.
* (f) What do you mean by 'Line and Staff' organization? elaborate the complaints of Line Executives against Staff Managers?
*
* (g) describe controlling and discuss the essential requirements of a good control system.
*
* Q.3 ans any 3 of the subsequent questions:- 18
* (a) What is Human Resource Development? elaborate the issues of Human Resource Development?
* (b) What do you mean by Training and Development? discuss the essential requirements of a good Training Program me.
*
* (c) What is Job-design? elaborate the factors affecting Job-design?
*
* (d) Critically examine Maslow's need hierarchy Theory of Motivation.
* (e) describe leadership and discuss any 5 styles of leadership.
* (f) discuss the purpose and uses of performance appraisal.
OR
* Q.3 Write short notes on any 3 of the following:- 18
* (i) Behavioral Science Approach.
* (ii) Management by Objectives.
* (iii) Obstacles to Delegation of Authority.
* (iv) Assessment Center.
* (v) Human Resource Accounting.
* (vi) Nature and Purpose of International Business.
part II
* Q.4 discuss the meaning of any 6 of the subsequent terms in about 5 lines each:- 12
* (a) Production Planning.
* (b) Product Development.
* (c) Jobbing Production.
* (d) Flexible Manufacturing system.
* (e) Quality Circle.
* (f) Work Study.
* (g) Inventory.
* (h) Buffer Stock.
* (i) Stock-out cost.
* Q.5 ans any 4 of the subsequent questions:- 20
* (a) Briefly discuss the stages in the historical evolution of Production Management.
* (b) Write notes on "Strategic Planning for Production".
* (c) "Higher Productivity leads to Prosperity". explain with reference to importance of higher Industrial Productivity.
* (d) How do you measure Industrial Productivity?
* (e) What is product design? discuss the factors to be considered while designing a product.
* (f) What is Routing and Scheduling? discuss the importance of Routing and Scheduling.
* (g) discuss the factors affecting the selection of suitable location for production facilities.
* Q.6 ans any 3 of the subsequent questions:- 18
* (a) elaborate production standards? Briefly discuss the standards that are needed to be established at various levels.
* (b) discuss the steps in work measurement.
* (c) What is total quality management? discuss the advantages of TQM.
* (d) discuss the steps in Quality Control.
* (e) What is material planning ? discuss its importance.
* (f) What is Inventory Control? discuss any 5 Techniques of Inventory Control.
*
OR
Q.6 Write short notes on any 3 of the following:- 18
* (i) Continuous Production System.
* (ii) Operations Research.
* (iii) Dimensions of Quality.
* (iv) Manufacturing Process Technology.
* (v) Perpetual Inventory Control.
* (vi) MRP as a scheduling and ordering system.

Earning:   Approval pending.