Tamil Nadu Open University (TNOU) 2009-3rd Year B.Com .>>ADVERTISEMENT AND SALESMANSHIP>>E, .>> - Question Paper

B.Com. DEGREE exam –
JUNE, 2009.
Third Year
(AY 2003–2004 and CY 2004 batches only)
ADVERTISEMENT AND SALESMANSHIP
Time : three hours Maximum marks : 75
part A — (3 ´ five = 15 marks)
ans any 3 ques..
1. What is advertisement? elaborate the objectives of advertising?
2. describe Salesmanship.
3. Distinguish personal selling and advertising.
4. elaborate the advantages of magazine advertising?
5. What do you mean by an advertising media?

part B — (4 ´ 15 = 60 marks)
ans any 4 ques..
6. State any 5 benefits of advertising every to manufactures, dealers and the consumers.
7. State the types of advertising media.
8. How will you evaluate the effectiveness of advertising? discuss.
9. elaborate the essentials of an advertisement copy?
10. Point out the attributes of a successful salesman.
11. discuss the methods used for evaluating the performance of sales force.
12. describe advertising. State the social objections against advertising.

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Wk5

UG-713    BCOAO-1

B.Com. DEGREE EXAMINATION -JUNE, 2009.

Third Year

(AY 2003-2004 and CY 2004 batches only)

ADVERTISEMENT AND SALESMANSHIP

Time : 3 hours    Maximum marks : 75

SECTION A (3 x 5 = 15 marks)

Answer any THREE questions.

1.    What is advertisement? What are the objectives of advertising?

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2.    Define Salesmanship.

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3.    Distinguish personal selling and advertising.

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4.    What are the advantages of magazine advertising? ]0p p    uwPpj

5.    What do you mean by an advertising media? p OTyUir \uPp SZi }p A0X jX ?

SECTION B (4 x 15 = 60 marks)

Answer any FOUR questions.

6.    State any five benefits of advertising each to manufactures, dealers and the consumers.

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7.    State the kinds of advertising media. p OTyu ri \uPp PP0 OTgT PP.

8.    How will you evaluate the effectiveness of advertising? Explain.

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9.    What are the essentials of an advertisement copy? p OTyuri u Air u0 h \ri[Pp j ?

10.    Point out the attributes of a successful salesman.

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11.    Explain the methods used for evaluating the performance of sales force.

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12.    Define advertising. State the social objections against advertising.

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3    UG-713

Attachment: tamil-nadu-open-university--tnou--2009-b-com-48926-1.pdf

Earning:   Approval pending.