Tamil Nadu Open University (TNOU) 2009-2nd Year B.B.A .>>KETING MANAGEMENT>>E, .>> - Question Paper

B.B.A. DEGREE exam —
JUNE, 2009.
Second Year
(AY 2004–05 batch onwards)
MARKETING MANAGEMENT
Time : three hours Maximum marks : 75

PART A — (3 ´ five = 15 marks)
ans any 3 ques..
All ques. carry equal marks.
1. List out the functions of marketing.
2. describe consumer behaviour and provide its meaning.
3. Write the benefits of product mix.
4. elaborate the objectives of packaging?
5. State the objectives of sales promotion.

PART B — (4 ´ 15 = 60 marks)
ans any 4 ques..
All ques. carry equal marks.
6. What is meant by product life cycle? discuss its various stages.
7. define in detail the various methods of selling.
8. discuss the elements of Marketing info System.
9. discuss in detail the buying motives.
10. discuss the different elements of marketing mix.
11. discuss the meaning and scope of marketing.
12. discuss the reasons for branding.

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Earning:   Approval pending.