Tamil Nadu Open University (TNOU) 2009-1st Year B.B.A .>>keting Management BUSINESS COMMUNICATION>>E .>> - Question Paper

B.B.A. DEGREE exam
JUNE 2009.
First Year
Marketing Management
BUSINESS COMMUNICATION
Time : three hours Maximum marks : 75
part A — (3 ´ five = 15 marks)
ans any 3 ques..
1. What is upward and down ward communication?
2. elaborate the essentials for the body of the letters?
3. What do you mean by complaint letters?
4. elaborate the specific terms used in insurance
correspondence?
5. Write a note on Bio-Data.

part B — (4 × 15 = 60 marks)
ans any 4 ques..
6. elaborate the essentials of a business
correspondence?
7. How will you make a quotation exact and precise?
8. elaborate the circumstances under which an order
gets rejected?
9. Write short notes on :
(a) Letter of credit
(b) kinds of Report
(c) Inside address.
10. As a customer of bank, write a letter requesting for
the transfer of SB account to a different branch.
11. As a book publisher, draft a letter answering trade
enquiry of a book-seller.
12. Prepare an application with your Bio-data for the
post of officer in a nationalised bank.
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Earning:   Approval pending.