Tamil Nadu Open University (TNOU) 2009-2nd Year B.B.A .>>Computer Application/keting Management>>E .>> - Question Paper

B.B.A. DEGREE exam –
JUNE 2009.
Second Year
Computer Application/Marketing Management
MARKETING MANAGEMENT
Time : three hours Maximum marks : 75
ans for five marks ques. should not exceed two pages.
ans for 15 marks ques. should not exceed five pages.

PART A — (3 x five = 15 marks)
ans any 3 ques..
All ques. carry equal marks.
1. describe Marketing Management.
2. What do you understand by market segmentation?
3. What is product? elaborate its types?
4. elaborate the objectives of Pricing?
5. What is advertising? State its importance.

PART B — (4 x 15 = 60 marks)
ans any 4 ques..
All ques. carry equal marks.
6. discuss the basis of market segmentation.
7. elaborate the factors affecting marketing function? discuss.
8. elaborate the pros and cons of packaging?
9. discuss the various kinds of channels of distribution.
10. What is ‘product life cycle’? elaborate the stages in product life cycle?
11. ‘‘Advertising is wasteful’’. Do you agree? discuss.
12. What is an advertising copy? define its aims.
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Earning:   Approval pending.