Osmania University (OU) 2009-2nd Sem M.Com Accounting and Finance 1st semester , , Principles of keting. - Question Paper

Faculty of Commerce
M.Com first semester Examination, Nov/Dec 2009

Time:3hours
Max. Marks:80

SECTION-A
1.Answer all ques.. every ques. carries equal marks.
(a) Marketing Myopia
(b) Marketing Intermediaries.
(c) SWOT Analysis.
(d) Benefit Segmentation.
(e) Organisational buyer.

SECTION-B
ans all ques..
2. (a) What is marketing concept? discuss four Ps in Marketing?
(OR)
(b) discuss the differences ranging from rural and urban markets.

3. (a) explain the role of WTO in promoting the business across the borders.
(OR)
(b) What is macro environment? discuss the components and marketing implicants.

4. (a) What is business strategic planning?
(OR)
(b) explain the nature and contents of a marketing plan.

5. (a) Suggest market segmentation plan for the subsequent products?
(i) Wrist Watches. (ii) Mobile Phones.
(OR)
(b) elaborate the criteria followed for market segmentation?

6.(a) discuss the basic models of consumer behaviour.
(OR)
(b) Who are the consumer decision making process? explain with suitable examples.

Earning:   Approval pending.