Jawaharlal Nehru Technological University Hyderabad 2011-3rd Sem M.B.A Code No: MA312 -s, CONSUMER BEHAVIOR - Question Paper

Time: 3hours Max. Marks: 60
ans any 5 ques.
All ques. carry equal marks
- - -

1. What do you understand by consumer and market segments? Distinguish ranging from
consumer analysis and business strategy.

2. explain the different stages of Consumer Decision Process and outline their
implications to the marketers giving suitable examples

3. Outline the institutional support given by Consumer Protection Act for redressal
of consumer grievances? Outline the steps organizations can proactively take to
address the grievances of their consumers.

4. Write short notes on the subsequent
a) Process of valuation of info for selection of brand and stores in case of
new buy
b) info search behavior of consumer for selection of service provider of
mobile phone services and its implications for service provider

5. What is memory Organization and function, Discuses their features and Role?

6. How cross cultural and socio-cultural influences the consumer behavior.

7. Write short note on
a) Components of communication process
b) Designing persuasive communication

8. explain different buyer behaviour models and their essence in current business
environment by giving examples

Earning:   Approval pending.