Biju Patnaik University of Technology 2011-5th Sem B.Tech Electronics and Tele-Communication Engineering PRINCIPLES OF MANAGEMENT ELECTRONICS AND TELECOMMUNICATION - Question Paper

5th semester exam -2011
Principles of management
Time – 3hour
Mark-70
ans any ques. no.1 which is compulsory and any 5 from the rest.

1. Explain the subsequent briefly (2*10)
(a) Conceptual skills of manager
(b) Top management
(c) Marketing mix
(d) Advertising media
(e) Consumerism
(f) Gross working capital
(g) Labour Turnover
(h) Job specification
(i) Zero level channel
(j) MBO
2. "management is concern with ideas, things and people." discuss the statement and provide an account of different kind of managerial skill.(10)
3. "Management is both a science as well as an art." what are the statement and define the process of management. (10)
4. What do you mean by marketing? Draw out a functional classification of marketing.
5. Explain the concept of marketing mix. explain the factors that influence the marketing mix decision of a firm. (10)
6. Write notes on: (5*2)
(a) Tools of financial decision making
(b) Working capital
7. Distinguish ranging from recruitment and selection. discuss the steps involved in a selection process for selecting man power for an organization. (10)
8. What do you mean by performance appraisal? explain different methods of performance appraisal usually followed in an organization. (10)

Earning:   Approval pending.