University of Delhi 2010-2nd Year M.Com Commerce KETING MANAGEMENT UNIVERSITY - Question Paper
(This question paper contains 7 printed pages.]
Your Roll No .
M.Cora./1-NS Course 418MARKETING MANAGEMENT (Admissions of 2004 and onwards)
Time : 3 Hours W? : 3
Maximum Marks 75
: 75
Note : The maximum marks printed on the question paper are applicable for the candidates registered with the School of Open Learning These marks will, however, be scaled down proportionately in respect of the students of regular colleges, at the time of posting of awards for compilation of result
(Write your Roll No on the top immediately on receipt of this question paper )
(JQ # fiTcTct # m, fTOffttT
Note * Answers may be written either in English or in
Hindi, but the same medium should be used throughout the paper
fegjgft : W 3- <*>r aciM'm fNt VTCT
Attempt All questions
Answer all the parts of a Question at one place Be specific and precise in your answers TPnt r
TT Ifl
3rTC #( ifl
] (a) The aim of marketing is to make selling superfluous Do you agree ? Explain
Ob) What factors should a marketing manager take into account while analyzing economic environment? Giving suitable examples, explain as to how each of the demographic factors influence firms marketing decisions7 6, 9
O) fawn fasFT RHT tl" 7T
im wra f7
(TST) STTfsT 3 fH 3JSW7 <*rf flfR
sqH 3 WTT <KI| |TI
WJ Rlfhr JRSF to TO
1WB-ffohqt TTfct RcTT |?
3TOc?T (O/)
(c) How would the marketing mix foi a convenience product differ from the one to be used for a shopping product 7 Give suitable examples to
substantiate your answer
(d) Discuss various steps involved in consumer buying process Also discuss alongside implications of each step to the marketer 6 9
(it) mm-q
fWR-faSI 3 fT WR #TT ?
rr) fate wn w
*ft fWT 4 {
2 Attempt any tf?ree of the following 5, 5, 5
(a) What is Reference Group 7 What is its influence on the consumei purchase decisions 7
(b) What is marginal cost based pricing 7 Under what conditions is it desirable to use this pi icing strategy 7
(c) What is Family Life cycle 7 What are its implications to marketing decision making 7
(d) Explain the following terms used in marketing
(1) Marketing myopia (u) Niche marketing
(0 W*T $ cRi m
irai t7
() 3 t? ta
C7!) 'qftR t WFrf %> fTO-fWR
fm, ort t??n f ?
() tWR Ufcfj PfRfdfd m ; <
(i) te
(u) roTTOH
3 (a) Briefly discuss major branding decisions faced by a firm
(b) What is a new Product ? Discuss various stages involved in new product development 6, 9
(*F) faRft if
( 5 ) 6458
(73) t7
1%fW -m 5T chirpy. I
(c) Discuss various factors that influence determination of price
(d) What is demand Oriented Pricing 7 Discuss various methods that a firm can use for determining the demand-oriented price of its products 6, 9
(*T) 31*nfacT TO qpl
() 'RT1TP 3fRcf-fWc*l $ tTTrf t7
IcP* tfrcf g| Slf)
(a) Explain the communication process with the help of a diagram
(b) Explain the natui e of tour basic promotion methods (viz advertising, personal selhng, publicity and sales promotion) available to a marketing manager What are the main strengths and lmutations of each 7 6, 9
(=F) FT[ W I
(73) fcnun 73*43? "3R fMfr
(3TfTFT, Tt) Hf5F3, W 3 W-fa) cFT fql Wr I 3J 33T OTtTTR
ttM; f ?
arsrar (Oi)
(c) Diffei entiate between merchant and agent middlemen Also ht icflv discuss importance of each to the marketer (rl) Giving suitable1 examples, discuss various types of slore nnd non-store bast'd Ivpes of retaileis (3, 9
f1) 3iTf T| xqt fffviTTT | fcTT
(3) MTR ?ST 3TTnft(T 72(1 f*T5?
'-5M THT W?T fR j
5 Write notes on any no of the following 7W, lKh fi) Distribution Logistics (n) Marketing legislations bn) Services Marketing (iv> Challenges of rural marketing
( 7 ) 6458
PiHfcif&a 3 i* m feutffrrai Mm, :
(i) tTT vm TT5T,
(ii) 1tH;
(iii) fraT-tW;
600
|
Attachment: |
| Earning: Approval pending. |
