University of Delhi 2010-2nd Year M.Com Commerce MANAGEMENT OF INTERNATIONAL BUSINESS OPERATIONS UNIVERSITY - Question Paper
[This question paper contains 10 printed pages ]
Your Roll No 3TTW SFpFW
Course 442 MANAGEMENT OF INTERNATIONAL BUSINESS OPERATIONS (Admissions of 2008 and before)
Time 3 Hours Maximum Marks 75
W? : 3 ispfc Tjjfe : 75
(Write your Roll No on the top immediately on receipt of this question paper )
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Note : The maximum marks printed on the question paper are applicable for the candidates registered with the School of Open Learning These marks will, however, be scaled down proportionately m respect of the students of regular colleges, at the time of posting of awards for compilation of result
Note : Answers may be written either m English or in Hindi, but the same medium should be used throughout the paper
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Ail questions carry equal marks Questions No 5 is compulsory Give suitable examples wherever necessary
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1 (a) What do you mean by International Management?
State different dimensions of international management 10
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(b) Discuss the importance of International Management in the present business environment 5
International managers must be strategic leaders Do you agree with this statement7 Discuss the role of leadership in strategy implementation by quoting examples from MNCs 15
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2 Explain the need for an MNC to be global and act local How can a firm design its organisation to enable this9
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What do you mean by Market Segmentation9 Why MNCs are focusing their strategies on international market segmentation9 Explain with examples 15
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3 (a) What selection criteria are most important in
choosing people for an overseas assignment9 Identify and describe the five criteria that you judge to be of most universal importance and defend your choice 10
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(b) X corporation is planning to send 2 managers to Pans, 3 to Madnad and 2 to Tokyo None of these individuals has any international experience Would you expect the company to use a standard training programme as a tailor made programme for each group7 Explain 5
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(a) Define Non-verbal Communication Why is nonverbal communication a barrier to effective communication? 10
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(b) Write a note on Locus of decision-making 5
4 Li & Fung, Hong Kongs largest export trading company is one of the worlds leading innovators m the development of supply chain management and the company has managed to use its expertise to reduce costs substantially Instead of buying fabnc and yarn from one company and letting that firm work on keeping its costs as low as possible, Li & Fung gets actively involved m managing the entire process
Li & Fung is going to get on order of 1,00,000 garments but do not know the style or colour yet The buyer will tell them that just 5 weeks before delivery The mangement of Li & Fung feels that there is complete trust between them and their supply network which means that they can reserve undyed yarn from the yarn supplier The CEO says, I can lock up capacity at the mills for the weaving and dying with the promise that they will get an order of specified size, five weeks before delivery, we will let them know what colours we Want Then I say the same thing to the factories I do not know the product specifications yet, but I have organised the colours and the fabnc and trim for you and they will be delivered to you on this date and you will have three weeks to produce so many garments
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Questions
(x) What do you mean by supply chain management9
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(n) How does Li & Fung manage to keep its costs down despite the time constraint9 4
(m) What do you mean by Upstream production process9
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(iv) Why MNCs foucs on economic imperative while implementing their strategies 4
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(a) What are the various complexities involved in international capital budgeting decisions9 10
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There has been a phenomenal growth in strategic business alliances since the process of liberalisation and globalisation started m India Here, we have the example of Ranbaxy Laboratories Ltd and Eli Lilly of the US They formed two joint ventures with an initial investment of US $ 90 million The Indian joint venture was to focus on research, development and manufacture of generic products with both partners having equal stakes m the US $ 60 million investment The products manufactured included off patent drugs, hne extensions or new formulations of existing Lilly and Ranbaxy products and new products of both the companies The objective was to find new molecules for the cure of cancer, cardiovascular diseases and infections diseases The US joint venture, with an investment of US $ 30 million, was to market the products resulting from the Indian joint venture in the US market Eh Lilly was
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to assist in Ranbaxy's global presence, targeting disease categories and enhancing critical capabilities Questions
(1) Define strategic alliance What are its characteristics9 (u) Why alliances are becoming popular9 (in) How did this alliance led to synergy9
(iv) What are the important criteria m selecting alliance partners9
(v) Which cross-cultural factors you need to take care of in a strategic alliance9 3x5
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| Earning: Approval pending. |
