University of Delhi 2010-2nd Year M.Com Commerce KETING UNIVERSITY - Question Paper
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GROUP AM - MARKETING Course - INTERNATIONAL MARKE'i [NG Admission m First part/year 200?'
Time 3 hours Maxuvnm Marks 75
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Attempt all the five questions All parts of the qvestion should be answered together Extra credit will be given for precise and to the point answers
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(c) How do changes in a countrys exchange rate affect international marketing operationsof a firm'1 Explain
(d) What is product-adaptationcommumcation-extemiori strategy 7 Under what conditions is it desirable to use this strategy7 " 5, 5, 5
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3. (a) Discuss various factors that influence a firm' product standardization vs adaptation decision 05
(b) Giving suitable examples, discuss the impact of vanous components of a foreign countrys geographical environment on a firms international marketing strategy
09
(c) How do the 'high context' cultures differ from 'low context cultures? Also discuss, the implications of these differences to international marketers. 05
(d) Write notes on the following two issues relating to international pricing
0) Marginal cost based export pricing
(ii) Transfer pricing 09
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4 Discuss various factors that influence determination of a firms international pncing strategy 05
(b) What are the major issues relating to development of an international advertising7 Discuss 09
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(c) Discuss various types of international trade fairs and exhibitions. 05
(d) Discuss the issues involved in designing international distribution channel strategy 09
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5 Wnte notes on any two of the following *
(i) International planning and organisation
(ii) International distribution logistics
(iii) International market entry mode decision 7, 7
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are open to a firm in dealing with this issue?
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