Karnataka State Open University (KSOU) 2009 M.Com Commerce Final year keting Management - Question Paper
MC (F) 693
M.Com. (Final) Examination, June 2009 (Non-SIM)
COMMERCE
Paper - III : Marketing Management (Compulsory)
Max. Marks : 100Time : 3 Hours
Note : Answer any five questions. Each question carries 20 marks.
1. Explain the salient features of the Indian market and discuss their influence on the marketing decisions.
2. Define market segmentation. Discuss the basis for segmenting the market for consumer products.
3. Discuss the product life cycle. Is it applicable to all kinds of products ?
4. Define consumer behaviour and describe its relevance in Marketing decision making.
5. "Marketing research contributes for augmenting the effectiveness of marketing decision. Discuss.
6. Discuss the various strategies adopted for pricing a new consumer product.
7. Discuss the opportunities and challenges for marketing of services.
8. Define advertising. Explain the role of advertising in marketing a new product.
9. Consumers are exploited in India do you agree ? Give reasons.
10. Write short notes on any four of the following :
a) Consumer protection
b) Product mix
c) Test marketing
d) Brand equity
e) Marketing audit
f) Personal selling.
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| Earning: Approval pending. |
