Veer Narmad South Gujarat University 2010-6th Sem B.B.A Advanced keting Management, T.Y ( ) - Question Paper
Third Year B. B. A. (Sem. VI) Examination
April/May - 2010
Advance Marketing Management
RB-1753
Time : 3 Hours]
Instructions :
[Total Marks
Seat No.:
M CnsLLnlcj.L{l [qoicu u? snqw <h>h41.
Fillup strictly the details of signs on your answer book.
Name of the Examination :
T. Y. B. B. A. (Sem. VI)
Name of the Subject:
Advance Marketing Management
|
-Subject Code No.: |
|
-Section No. (1,2,.....): Nil |
(2) Answers must be to the point according to the marks alloted
Student's Signature
(3) Relevant examples are expected in answers.
1 Answer the following in short. 14
(i) Give diagramatic presentation of 'value delivery process'
(ii) What is Sales Quata?
(iii) What is 'niche marketing?
(iv) Define :Services
(v) Explain types of Sales man
(vi) What is data base?
(vii) Mention advantages of direct marketing.
2 (a) What is marketing information system? Discuss 7
any two components of it in detail.
(b) What is product life cycle? Explain characteristics 7 of each stage of PLC
OR
(a) Discuss different techniques for market potential 7 measurement.
(b) List down different stages in new product 7 development and explain concept development
and testing stage and Business analysis stage of the process.
What is segmentation? Develop detailed segmentation 13 plan for following products using relevant basis of segmentation.
(i) Footwares
(ii) Two-wheelers
(iii) Restaurants
OR
What is positioning? Discuss different differentiating variables using appropriate examples.
(a) Explain marketing strategies required in service 7 marketing.
(b) Discuss different features of rural marketing. 7
OR
(a) Discuss adoptations required in marketing strategies 7 for rural markets.
(b) Differentiate between domestic marketing and 7 International marketing.
Write short notes : (any three) 15
(a) Relationship marketing
(b) Outsourcing
(c) Customer share
(d) Direct Mail Marketing
RB-1753] 2 [ 800 ]
|
Attachment: |
| Earning: Approval pending. |
