Veer Narmad South Gujarat University 2010-2nd Year B.B.A keting Magagement ( semIII ) . - Question Paper
Second Year B. B. A. (Sem. Ill) Examination
April/May - 2010
Marketing Management
RB-1721
Time : 3 Hours] Instruction :
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[Total Marks : 70
"x Seat No.:
Name of the Examination :
Second Year B. B. A. (Sem. 3)
Name of the Subject:
Marketing Management
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-Subject Code No. |
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-Section No. (1,2......): Nil |
1 Answer in brief : (any eight)
Student's Signature
16
(a) Explain selling concept in brief.
(b) Define and differentiate term "Need" and "Want" with a suitable example.
(c) Explain the term Non Profit Organization.
(d) List down factors affecting Industrial buying behaviour.
(e) Explain term Competition. List down different types of competition.
(f) Define term discriminatory pricing. Also list down the basis for discrimination in pricing.
(g) Define term Retailing.
(h) Define term Wholesaling.
(i) Define term Public.
(a) Explain Production and Product concept in detail.
7
7
(b) Explain the Industrial buying process with a suitable example.
OR
(a) Explain the factors affecting industrial buying 7 behaviour.
(b) Discuss the role of environment in marketing context. 7
(a) Discuss the difference between consumer buying and 7 industrial buying in detail.
(b) Discuss the factors affecting pricing decisions. 7
OR
Explain the concept of Product life cycle in brief. Also 14 discuss the marketing strategy for each stage of Product life cycle with appropriate examples.
(a) Develop communication mix for following : 7
(i) LCD TV
(ii) Shampoo
(b) Discuss the factors affecting choice of channel 7 of distribution.
OR
(a) Write a detailed note on Marketing Audit. 7
(b) Write a note on channel of distribution and 7 functions performed by channel of distribution.
Write short notes : (any two) 12
(a) Components of promotion mix
(b) Major activities involved in Physical distribution
(c) Marketing Control Process.
RB-1721] 2 [ 1400 ]
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Attachment: |
| Earning: Approval pending. |
