Veer Narmad South Gujarat University 2011-1st Year B.B.A SB-1365 Managerial Economics (old) ( Sem - 2 ) - Question Paper

SB-1365

First Year B.B.A. (Sem. II) Examination

March/April - 2011 Managerial Economics

(Old Course)

[Total Marks : 70

Instructions :

(1)

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Name of the Examination :

F. Y. B.B.A. (Sem. - 2)

Name of the Subject:

Managerial Economics (Old)

-Subject Code No.

1 3 6 5

-Section No. (1,2,.....): NIL

3 (a) Discuss the properties of ISO-quants.    6

(b) Why should the firm experience diminishing marginal 6 returns to scale ?

4 What is oligopoly ? Explain price rigidity under oligopoly in 12 terms of kinky demand curve.

OR

4    What is economic profit ? Critically examine Knights theory 12 of profit.

5    (a) What is capital budgeting ? Explain its need and nature. 6 (b) What do you mean by case method ? Explain the    6

usefulness of case study method.

OR

5    Explain the concepts of Net present value criterion and    12 Internal Rate of Return Criterion. In case of conflicting results, which criterion should be preferred ? Discuss.

6    Write short notes : (any two)    12

(i)    Selling costs

(ii)    Price Discrimination

(iii)    Cost Benefit Analysis

(iv)    Income elasticity of demand and its types.

SB-1365]    2    [1500]

Attachment: veer-narmad-south-gujarat-university-2011-b-b-a-28138-1.pdf

Earning:   Approval pending.