University of Pune 2011-1st Sem Master of Marketing Management (M.M.M.) ; : MMM( ) - ; Title of the : Principles Of keting (New 2008 Pattern) - Question Paper

Total No. of Questions : 7] [Total No. of Printed Pages : 2

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M. M. M. ( Semester - I ) Examination - 2011

PRINCIPLES OF MARKETING

(New 2008 Pattern)

Time : 3 Hours] [Max. Marks : 70

Instructions :

(1) Answer any five questions.

(2) All questions carry equal marks.

Q.1) Define Marketing. Briefly describe functions of Marketing.

Q.2) Marketing Managers have to constantly take and revise their marketing decisions considering changes in the Internal and External Marketing Environmental Forces. Comment. Explain various types of Environmental Forces influencing Marketing Decisions.

Q.3) What are the various bases of Market Segmentation ? As a Marketing Manager of a Company Manufacturing Variety of Footwares, how would you segment market for such products to be sold all over India ?

Q.4) What are the functions of Packaging ? Discuss new trends observed in the sphere of packaging of Consumer Goods in India.

Q.5) Define Marketing Mix. Briefly explain various elements of Marketing Mix.

Q.6) What do you mean by Marketing Control ? Explain Marketing Control Process. What are the obstacles to Marketing Control Process ?

Q.7) Write notes : (Any Two)

(a) Core Concepts of Marketing

(b) Direct Marketing

(c) Marketing Ethics

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