University of Pune 2011-1st Sem Master of Marketing Management (M.M.M.) ; : MMM( ) - ; Title of the : Principles Of keting (Old 2005 Pattern) - Question Paper

Total No. of Questions : 7] [Total No. of Printed Pages : 1

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M. M. M. ( Semester - I ) Examination - 2011

PRINCIPLES OF MARKETING

(Old 2005 Pattern)

Time : 3 Hours] [Max. Marks : 70

Instructions :

(1) Answer any five questions.

(2) All questions carry equal marks.

Q.1) Define Marketing. Explain Marketing Process. What are the Core Concepts of Marketing ?

Q.2) What do you mean by Marketing Planning ? Explain nature and steps in the Marketing

Planning Process.

Q.3) Define Marketing Environment. Explain Concept of PEST Analysis influencing the

Marketing Decision.

Q.4) Explain Stages of Product Life Cycle (PLC). Discuss possible Marketing Strategies for these stages of PLC.

Q.5) Briefly explain 4 Ps of Marketing Mix. Discuss significance of suitable Marketing Mix in the Modern Competitive Environment.

Q.6) Define the terms - Marketing Control and Marketing Audit. Explain nature, scope and importance of Marketing Audit.

Q.7) Write notes : (Any Two)

(a) Approaches to Marketing

(b) Product Mix

(c) Marketing Ethics

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