Punjab Technical University 2007-4th Sem M.B.A (-3/) PRODUCT & BRAND MANAGEMENT( - 509) - Question Paper

MBA (Semester - third & 4th)

PRODUCT & BRAND MANAGEMENT(MBA - 509)

Time : 03 Hours Maximum Marks : 75
Instruction to Candidates:
1) part - A is compulsory.
2) Attempt any 9 ques. from part - B.

part - A
Q1) (15 x two = 30)
a) describe product.
b) Product mix.
c) FMCG products with example.
d) Market potential.
e) Fads.
f) What is positioning?
g) Morphological analysis.
h) Testing.
i) Conjoint analysis.
j) Price elasticity.
k) describe brand.
l) Brand personality.
m) Labeling.
n) Packaging.
o) Segmentation.

part - B
(9 x five = 45)
Q2) Write in detail about product classification.
Q3) What is GE matrix? Write with the help of matrix.
Q4) What strategies you will follow in every phase of PLC?
Q5) On what basis you will differentiate a product?
Q6) elaborate different forecasting techniques?
Q7) Write in detail about the steps involved in new product development process.
Q8) What is alpha and beta testing?
Q9) elaborate different pricing strategies?
Q10) How you will launch a new product like bathing soap?
Q11) How packaging is better than packing?
Q12) elaborate the stages in brand building process?
Q13) How a subject like product and brand management can be useful for us as a
manager?

Earning:   Approval pending.