Punjab Technical University 2010-6th Sem B.B.A Advertising and Sales Promotion - Question Paper
Roll No.......................
Total No. of Questions : 13]
Paper ID [B0151]
[Total No. of Pages : 02
(Please fill this Paper ID in OMR Sheet)
BBA (BB - 803) (S05) (LE) (Sem. - 6th) ADVERTISING AND SALES PROMOTION
Maximum Marks : 75
Time : 03 Hours
Instruction to Candidates:
1) Section - A is Compulsory.
2) Attempt any Nine questions from Section - B.
Section - A
(15 x 2 = 30)
Q1)
a) Advertisement.
b) Legal aspect of advertising.
c) Brand extension.
d) Media Vehicles.
e) Copy Testing Methods.
f) Define Media.
g) AIDA concept.
h) Brand Recall.
i) ICT.
j) In Door Advertising.
k) Merchandising / Displays.
l) Media Scheduling.
m) Advertising Art and Layout.
n) Copy Development.
(9 x 5 = 45)
Q2) Discuss the four broad themes around which the advertising objectives can be set.
Q3) Discuss the pre and post copy testing. Also elaborate the copy testing methods.
Q4) Copy decisions are linked to advertising objectives, budgets and media choice. Elaborate the statement.
Q5) Discuss the various method of assessing media performance.
Q6) State the objectives and vehicles of consumer sales promotion.
Q7) Why do marketers resort to sales promotion so heavily?
Q8) What role Visual Merchandising and display plays in sales promotion?
Q9) Advertising is wasteful expenditure for any business. Do you agree? Comment.
Q10)Write a note on advertising art and layout.
Q11)Discuss the various factors that are to be considered for the selection of a suitable media.
Q12)Discuss the ethical aspects of advertising.
Q13)Discuss the characteristics and problems of the internet and related ad platforms.
A-54 2
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| Earning: Approval pending. |
