Punjab Technical University 2009-2nd Sem B.B.A ,, Business Communication-2 , , - Question Paper

Time : 03 Hours
Maximum Marks : 60

Instruction to Candidates:
1) part - A is Compulsory.
2) Attempt any 4 ques. from part - B.

part – A [Marks : 10×2=20]

Q1a) describe communication.

b) elaborate the peculiar characteristics of a business letter?

c) Point out at lowest 4 basic differences ranging from a traditional letter and e - mail.

d) change into passive form :

i) Lets talk a few sense

ii) They knew the magistrate.

e) provide the meaning of to gain ground and use it in a suitable sentence.

f) Name the essentials of columns of an advertisement or Situation Vacant.

g) Which points will you prefer to highlight in your CV for the post of PRO in an advertising

company?

h) What do you understand by N.V.C?

i) You have been asked to deliver an extempore speech on How to improve the functioning of your company. Quickly jot down a few points for the speech.

j) Public Speaking is an art. How can 1 develop this art?

part – B (Marks four x 10 =40)

Q2) Prepare an application for the post of a Marketing Executive. Attach your bio-data with the
application. You are Prashant a resident of South Extension, New Delhi.

Q3) Your supplier has delivered you poor quality goods and that too, long after the due date. A she
is neither owning responsibility nor responding to your repeated communications send him a notice to change the goods and ask for compensation for the delay.

Q4) As the GM, you are going to address the Annual General Body Meeting of your garment manufacturing company. Draft your speech.

Q5) Effective communication leads to success. Comment.

Q6) Make a precis of the subsequent passage:
It is possible to score goals and lose the game. It is possible to win battles and lose the campaign. It is possible to make money and miss a fortune. The short-sighted man suffers, no matter where he is obtained he may see a few things with excessive clarity but he fails to get the actual perspective which will enable him to anive at wise conclusions. He gain something but he loses something better.
This is a very common effort. The learner makes it when he forgets the life-goal in thinking of the medal or scholarship. The businessman misses his way when he selects a current gain and forfeits ten times as much in the future. The youth makes such a mistake when he marries good looks, and forgets the character which will be necessary to command his respect for years to come.
Man was made to think and unless he uses his brain he will stumble in to no end of unseen issues. There is a future and it cannot be evaded and when it is reached it cannot be changed for we are deciding what it shall be.
We are our own destiny-makers it is well to face the future with care and caution.

Q7)Prepare an advertisement of a new mobile hand-set.

Earning:   Approval pending.