Madurai Kamraj University (MKU) 2006 Diploma Journalism & Mass Communication II - COMMUNICATION THEORIES - Question Paper

Time: 3 hours Maximum: 100 marks
PART A - (4 x 10 = 40 marks) ans any 4 in about two pages.

1. elaborate the fundamental attributes of the communication process?
2.What is social influence theory?
3. What is electronic colonialism?
4. How is media manipulated by the state?
5. explain the libertarian theory of the press.
6. discuss cultural norms theory.
7. explain the theory of sahridaya and its implications.
8. Why are the communication theories of advanced countries not applicable to 3rd world
countries?

PART B - (3 x 20 = 60 marks)
ans any 3 in about five pages.

9. How are communication models useful in analyzing media? Exemplify taking anyone
model of communication.
10. explain about news values.
11. How has a latest advance in info Technology affected communication world
over?
12. What is democratic-participant theory?
13. explain media in relation to amplification of deviance.
14. explain the different stages involved in the formation of public opinion.

Earning:   Approval pending.