Madurai Kamraj University (MKU) 2007 B.Com PPIM - Question Paper
PPIM
6182/SA4 OCTOBER 2007
PRINCIPLES AND PRACTICE OF INSURANCE AND MARKETING
(For those who joined in July 2003 and after)
Time : Three hours Maximum : 100 marks
Answer any FIVE questions, choosing not more than THREE questions from each part.
All questions carry equal marks.
(INSURANCE)
1. ffirTULSilii)-sb uajGeup aj60T toppii ffirruLSilu).6ifr u0siflffiss)err fileuifi.
Explain the different types of insurance and also functions of insurance.
%
2. <j,UL|6TT, ffirrULipluSlsb 2_6TT6TT UQ)61ijl<9j lSlffla|Sar UJ1T6S)6U?
What are the classification of pohcies under life insurance.
3. ajuuLSL- L_L_685rLb 6wr<ffi<)s>eeo Explain the computation of Premium.
4. <5fTUlSl_@ 6(tpr&l0 IBfDpii) GUSTTITfflffi ffiLpffiLB ujbnfjl rlS1lT r5l6U) OT65T65T?
What do you understand by Insurance Regulatory and Development Authority?
5. #lp @n5lui_| OT(ipg)<5.
Write short notes on :
Guujgi ffirrui5L@pl Endowment Policy.
(*.) @Lpuq finsfluq
Mitigation of Loss.
Settlement of Claims.
PART B (MARKETING)
6. ffjBcmuSliLiana) rSleula) a-srtOT uebC&jp igg)iig;(Lpaofnaes)crr
Explain the various approaches to the study of marketing.
7. u@ulS1ott usbGeup u|-uuem_,s0nen- oSleurrl.
Discuss the different bases of market segmentation.
8. oSlrbu65)65T Gsuffiih CTarrjDn-a) OTeisresr? 6i51(i)U0i)6aT <36U(S05t <=9)crTG)Slc5)n' [51eurr)ffirT65r eroiigiye)fneTT OT6isT65r?
What is meant by sales force? What are the approaches to determine the sales force.
9. afflfbuanCTUjrT6TT0(gj *3)erfl<Kuu(5lib ua)Geup uuSl(i)#l<5anOT QeiflajiTffi oS]<surfl.
Explain in detail the various methods used to train salesmen.
10. eurrrij@uGyiflerT OTQenrnrassTLD Gramjgj urfiffil jIqS)it
ujrrgj? suirrEJ@usyifl6k ibl_0D ufbrfjluj usbGeup
01lLISU lL_L_(BJffi0D6rr 0fil6ITffi0<K.
What do you mean by buying motives? Explain the various theories of Buyer behaviours.
3 6182/SA4
|
Attachment: |
| Earning: Approval pending. |
