Bangalore University 2006 B.Com keting Management - Question Paper

III Semester B.Com. Examination, December 2006
COMMERCE
3.4: Marketing Management

Time : three Hours Max. Marks : 90

Instructions : Answers should be written under accurate ques. number completely either in English or in Kannada.

part - A

1. ans any ten of the subsequent ques.. every accurate answercarries 2 marks. (10x2=20)

a) describe Marketing Management.
b) What is traditional concept of marketing ?
c) What is market penetration ?
d) elaborate controllable forces ? provide example.
e) Name any 2 bases of market segmentation.
f) elaborate the attributes of a product ?
g) Differentiate ranging from 'Customer Satisfaction' and 'Customer Delight'.
h) What do you mean by 'product line' ?
i) What is zero level channel ? provide example.
j) Name any 2 advantages of personal selling.
k) Expand the terms SMS and MMS.
l) What is pull strategy ?

part - B

ans any 5 of the subsequent. every accurate ans carries 5 marks. (5x5=25)

2. Analyse the systems approach to the study of marketing.

3. State the uncontrollable factors which affect the marketing environment.

4. State any 5 reasons for new product failure.

5. discuss any 3 factors influencing pricing decisions.

6. State any 5 functions of wholesalers.

7. Analyse the attributes of a good advertising copy.

8. elaborate the objectives of salesmanship ?

9. Write short note on stages in new product development.

part - C

ans ant 3 of the subsequent. every accurate ans carries 15 marks. (3x15=45)

10. provide the classification of marketing functions and discuss the identical.

11. "Success and survival in marketing requires monitoring the environment" - discuss this statement.

12. What is Packaging ? discuss the various functions of a package.

13. What is pricing strategy ? discuss the various policies and strategies followed by the business firms.

14. What is channel management ? discuss the steps involved in the management of channel intermediaries.

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Earning:   Approval pending.