Bangalore University 2008-1st Sem B.A Journalism V , Introduction to Advertising and Public Relations-e - Question Paper

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VI Semester BA. Examination, June 2008 (Semester Scheme)

Paper - VIII: JOURNALISM Introduction to Advertising and Public Relations

Max. Marks : 90

Instructions: 1) Answer all Sections.

2) Answer should be completely in English or in Kannada.

SECTION - A

Write short notes on any three

1) Write short notes o'n any three.

1)    Visualisations

2)    Publicity

3)    Copy writing

4)    Press Release    . -

5)    Display advertisements

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Section - B

Differentiate between publicity and propaganda with suitable examples. 7irorocodcc&>oQrt srf.essd    sltasdd

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What are the objectives of advertisements ? Explain them.

2.    Define Public Relations ? Explain its importance.

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What is house journal ? Explain its purpose.

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3.    Explain the organizational structure of an advertising agency.

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What are PR tools ? Expalin them.    _

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SECTION-C

Answer any three of the following.

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1.    Discuss the latest trends in PR.

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2.    Explain the ethics of Public Relation.

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3.    What is corporate communication ? Explain its importance.

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4.    Discuss the role of. advertisement in society.

5.    Describe the structure of an advertising agency and explain its functions.

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Attachment: bangalore-university-2008-b-a-journalism-18980-1.pdf bangalore-university-2008-b-a-journalism-18980-2.pdf

Earning:   Approval pending.