Annamalai University 2008-2nd Year B.Sc Fashion Design " 208STUDY OF APPAREL KETING " ( –XXII) 6745 - Question Paper

 

 

-2-

 

SECTION-B (55=25)

 

2.      Write short notes on any FIVE of the following:

 

i.            What is the difference between advertising and publicity?

ii.          What are the basic quality of salesman in a Apparel Marketing.

iii.        What are the different trends in marketing?

iv.        Write about the distribution of Apparel product.

v.          What do you mean by marketing mix?

vi.        List the various departments in an advertising agency.

vii.      How does the law protect the consumer?

SECTION-C (310=30)

 

3.      Answer any THREE of the following questions.

 

i.        State the classification and function of the market.

ii.      Explain about the marketing channels.

iii.    Enumerate the stages involved in the new product development process.

iv.    What are the ways of surveying and analysing customers preference.

v.      State the different fashion sales promotional program for apparel marketing.

 

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Register Number: 6745

 

Name of the Candidate:

 

B.sc degree EXAMINATION, 2008

 

(fashion design)

second year

(pAPER xxii)

208. Study of apparel marketing

 

Dec.) (Time: 3 Hours

Maximum: 60 Marks

SECTION-A (51=5)

1 .State whether TRUE or FALSE:

 

i. The but market in the would in village market.

 

ii The aim of advertising is to show on Television.

 

iii The aim of market research is to find out the market position of the product.

 

iv Brand is nothing but good package.

v Consumer an important person in the market.