Bhavnagar University 2008 M.Com Insurance Management KETING MANAGEMENT - Question Paper

M.Com. DEGREE EXAMINATION, MAY 2008.
Commerce
MARKETING MANAGEMENT

Time : 3 hours Maximum : 100 marks
PART A — (5 ? eight = 40 marks)
ans any 5 ques..
1. What factors to be considered before introducing a new product?

2. What is the need for Marketing Research?

3. Explain what is meant by commodity approach to the study of Marketing.

4. Distinguish ranging from trade mark and brand name.

5. What do you understand by Test marketing?

6. What are the objectives of pricing decision?

7. Explain the various elements of marketing mix.

8. What is personal selling? discuss its importance.

PART B — (4 × 15 = 60 marks)
ans any 4 ques..
9. What functions does packaging perform? Illustrate with examples. elaborate the criteria of a good package?

10. What is consumer orientation in marketing?

11. Explain the various stages of a product life cycle.

12. Explain the essential features of a sound advertisement policy.

13. “Marketing is the creation and delivery of standard of living” – explain.

14. Explain the 2 models of consumer behaviour.

15. Explain the different bases for market segmentation.

Earning:   Approval pending.