Bharathidasan University 2009 M.B.A Barathidasan University - keting Management - Question Paper

Barathidasan University MBA - Marketing Management
June 2009

1. ans ANY TEN ques.

a): Mention marketing concepts

b): What is Marketing system

c): What is segmentation?

d): What do you mean by consumer behavior?

e): What is innovation?

f): What is "mark up" pricing?

g): Who are agent middlemen?

h): What is publicity

i): What is personal selling

j): What is primary data?

k): What is product life cycle


ans ANY FIVE

2. discuss the importance of branding in marketing?

3. describe marketing and discuss the difference ranging from marketing and selling?

4. discuss briefly the components of macro environment?

5. discuss the social factors influencing the buyer.

6. elaborate the essentials of good advertising copy?

7. elaborate the essentials of personal selling?

8. How pricing is done under monopoly market?

9. discuss intensive distribution policy.


ans ANY THREE


10. describe marketing concept. discuss modern methods of marketing?

11. discuss the influence of marketing environment on marketing behavior of an organization?

12. describe marketing segmentation and discuss the variables used in segmenting the market

13. What do you mean by pricing? discuss the factors influencing pricing policies of a firm?

14. What is advertising copy? discuss the essentials of advertising copy.

Earning:   Approval pending.